Exit Rate vs. Bounce Rate, Explained.

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At a glance

To understand the difference between Exit Rate and Bounce Rate for a particular page, keep the following points in mind:

  1. For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
  2. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
  3. Bounce Rate for a page is based only on sessions that start with that page.  

In depth

Let's clarify this last point with a simple example. Your site has pages A through C, and only one session per day exists, with the following pageview order:

  • Monday: Page A > Page B > Page C
  • Tuesday: Page B > Page A > Page C
  • Wednesday: Page A > exit

The Content report for Page A would show 3 pageviews and a 50% bounce rate.  You might have guessed that the Bounce Rate would be 33%, but the Tuesday pageview granted to Page A is not considered in its Bounce Rate calculation. Consider that a bounce is the notion of a session with only one interaction from the user, and the session-centric analysis answers a simple yes/no question: "Did this session contain more than one pageview?" If the answer to that question is "no," then it's important to consider which page was involved in the bounce.  If the answer is "yes," then it only matters that the initial page in the session lead to other pageviews.  For that reason, bounce rate for a page is only meaningful when it initiates the session.

Now let's extend this example to explore the Exit rate and Bounce rate metrics for a series of single-session days on your site.

  • Monday: Page B > Page A > Page C
  • Tuesday:  Page B > Exit
  • Wednesday:  Page A > Page C > Page B
  • Thursday:  Page C > Exit
  • Friday: Page B > Page C > Page A

The % Exit and Bounce Rate calculations are:

Exit Rate: 

  • Page A: 33% (3 of 5 sessions included Page A)
  • Page B: 50% (4 of 5 sessions included Page B)
  • Page C: 50% (4 of 5 sessions included Page C)

Bounce Rate:

  • Page A: 0% (one session began with Page A, but that was not a single-page session, so it has no Bounce Rate)
  • Page B: 33% (Bounce Rate is less than Exit Rate, because 3 sessions started with Page B, with one leading to a bounce)
  • Page C: 100% (one session started with Page C, and it lead to a bounce)

Source: https://support.google.com/analytics/answer/2525491?hl=en

 

The Value of a Website Strategy →

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By: Gabriel Shaoolian

Posted: 12/15/2015 4:31 pm EST Updated: 12/15/2015 4:59 pm EST  

Source: http://www.huffingtonpost.com/gabriel-shaoolian/the-value-of-a-website-strategy_b_8807554.html 

Whenever clients interested in creating a website come into our digital agency, I always tell them the same thing. Before you can jump into design, before you can jump into development, and before you can jump into information architecture, you first have to start with a website strategy. This element is essential to completing a website with a high conversion rate that produces results for your business.

Finding a happy medium between aesthetics and functionality can be difficult, and discovering the best way to do so while generating the results desired by your brand is even harder. A cohesive strategy allows you to focus on the business objectives at hand, and develop the best plan possible to achieve them. Whether its innovative tactics or traditional approaches, a strategy is a preliminary step that allows designers, developers, UX specialists, and information architects to create something that will provide your brand with a valuable online presence.

Why Does A Strategy Matter?
So, what is it about a strategy that makes it such an important element of website design? Why does it really matter? If you think about it logically, a website in itself is a marketing tool, and if it's designed and developed correctly it can be an incredibly powerful one. A website's job is to communicate with the user when they visit, providing information that tells the potential customer how the brand can fulfill their needs -- and it must be done in just a few seconds before interest is lost. While great design and development are necessary for a company's website to succeed, those elements don't provide you with messaging, which is how you convey your value proposition. Simply put, without a strategy, you may create a great website, but it likely won't do what you want it to do for your business. 

 

To read the full article click here: http://www.huffingtonpost.com/gabriel-shaoolian/the-value-of-a-website-strategy_b_8807554.html 

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Website Design by Modern Marketing Media

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Website Design

Modern Marketing Media was created to provide businesses with up-to-date website design, that's compatible with all media platforms such as computers, phones and tablets.  In addition, we'll also help you to be 'seen' on the web by improving your search engine optimization (SEO), moving you up the search results rankings. Just as important, we'll also help you setup and manage your social media pages and content. 

Whether you want a personal website, a fully functional retail site, or something in between, we can design a custom site to fit your needs. We can also rebuild your current website, keeping it up to date and maintaining your current media and content.

If your website isn't setup specifically for mobile browsing, you're missing out on thousands of potential customers. Today over 80% of consumers use their mobile devices to shop and browse the web. If you're website isn't up to date and fully mobile ready, you're sure to be losing a very large customer base. Without mobile optimization your website may not even be recognized properly in search results, making it harder for consumers to find you.

We offer website hosting/management for as low as $29/month, contact us now for price quotes. We have multiple options that make our services affordable for all personal and business needs, whether big or small. All you need is an idea, and you can get started today.

 

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www.modernmarketingmedia.com