Posted: 12/15/2015 4:31 pm EST Updated: 12/15/2015 4:59 pm EST

Source: http://www.huffingtonpost.com/gabriel-shaoolian/the-value-of-a-website-strategy_b_8807554.html

Whenever clients interested in creating a website come into our digital agency, I always tell them the same thing. Before you can jump into design, before you can jump into development, and before you can jump into information architecture, you first have to start with a website strategy. This element is essential to completing a website with a high conversion rate that produces results for your business.

Finding a happy medium between aesthetics and functionality can be difficult, and discovering the best way to do so while generating the results desired by your brand is even harder. A cohesive strategy allows you to focus on the business objectives at hand, and develop the best plan possible to achieve them. Whether its innovative tactics or traditional approaches, a strategy is a preliminary step that allows designers, developers, UX specialists, and information architects to create something that will provide your brand with a valuable online presence.

Why Does A Strategy Matter?
So, what is it about a strategy that makes it such an important element of website design? Why does it really matter? If you think about it logically, a website in itself is a marketing tool, and if it's designed and developed correctly it can be an incredibly powerful one. A website's job is to communicate with the user when they visit, providing information that tells the potential customer how the brand can fulfill their needs -- and it must be done in just a few seconds before interest is lost. While great design and development are necessary for a company's website to succeed, those elements don't provide you with messaging, which is how you convey your value proposition. Simply put, without a strategy, you may create a great website, but it likely won't do what you want it to do for your business.

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